Bergh, Joeri van den, 1971-
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer. - London ; Philadelphia : Kogan Page, c2011. - xvii, 249 p. ; ill. ; 25 cm.
Includes bibliographical references.
9780749462505 9780749462512
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
658.8 / BEH 2011
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer. - London ; Philadelphia : Kogan Page, c2011. - xvii, 249 p. ; ill. ; 25 cm.
Includes bibliographical references.
9780749462505 9780749462512
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
658.8 / BEH 2011