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Copley, Paul

Marketing communications management: concepts & theories, cases & practices / Paul Copley. - New Delhi : Elsevier, c2004. - xii, 440 p. : ill. ; 26 cm

Includes index.

ISBN: 9788131207659 813120765X

Subjects--Topical Terms:
Marketing.
Communication.

Dewey Class. No.: 658.4 / COM 2004

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