Markides, Constantinos.

Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides. - 1st ed. - San Francisco, CA : Jossey-Bass, c2008. - xxv, 222 p. : ill. ; 24 cm.

Includes bibliographical references (p. 205-210) and index.

The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

9780470276877


Creative ability in business.
Organizational change.
Corporations--Growth.

658.4 / MAG 2008

Last Updated on 27 November 2018
Copyright © Eastern University Library 2018