Jones, John Philip.
What's in a brand? : Building brand equity through advertising / by John Philip Jones - New Delhi : Tata McGraw-Hill, c1998. - xxiii, 335 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780074632017 0074632019
Advertising.
Brand name products.
658.827 / JOW 1998
What's in a brand? : Building brand equity through advertising / by John Philip Jones - New Delhi : Tata McGraw-Hill, c1998. - xxiii, 335 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780074632017 0074632019
Advertising.
Brand name products.
658.827 / JOW 1998