Adamson, Allen P.

Brandsimple : how the best brands keep it simple and succeed / Brand simple Allen P. Adamson. - 1st ed. - New York : Palgrave Macmillan, 2006. - xxv, 230 p. : ill. ; 25 cm.

Includes index.

1403974055 9781403974051


Brand name products--Philosophy.
Brand name products--Planning.
Business names--Philosophy.

658.8 / ADB 2006

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