Baskin, Jonathan Salem.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. - 1st ed. - New York : Business Plus, 2008. - viii, 261 p. ; 24 cm.
Includes bibliographical references (p. 243-252) and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
9780446178013 0446178012
Branding (Marketing)
Consumer behavior.
Information behavior.
Internet searching.
Business enterprises--Computer network resources.
658.8 / BAB 2008
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. - 1st ed. - New York : Business Plus, 2008. - viii, 261 p. ; 24 cm.
Includes bibliographical references (p. 243-252) and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
9780446178013 0446178012
Branding (Marketing)
Consumer behavior.
Information behavior.
Internet searching.
Business enterprises--Computer network resources.
658.8 / BAB 2008