Bergeron, Bryan P.
Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. - New York : Wiley, c2002. - xiii, 220 p. : ill. ; 23 cm. - Essentials series .
Includes bibliographical references and index.
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
0471206032
Customer relations--Management.
658.8 / BEE 2002
Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. - New York : Wiley, c2002. - xiii, 220 p. : ill. ; 23 cm. - Essentials series .
Includes bibliographical references and index.
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
0471206032
Customer relations--Management.
658.8 / BEE 2002