Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xx, 604 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0073658634
Export marketing.
Export marketing--Management.
658.8 / JOG 2000
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xx, 604 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0073658634
Export marketing.
Export marketing--Management.
658.8 / JOG 2000