Green, Paul E.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xii, 784 p. : ill. ; 25 cm. - The Prentice Hall series in marketing .
Includes bibliographical references and index.
8120307577
Marketing research.
658.8 / GRR 1988
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xii, 784 p. : ill. ; 25 cm. - The Prentice Hall series in marketing .
Includes bibliographical references and index.
8120307577
Marketing research.
658.8 / GRR 1988