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Pride, Willaim M.

Marketing: planning, implementation, and control / William M. Pride and O. C. Ferrell - Australia: Cengage Learning, c2010. - 564 p.: ill.; 26 cm.

Includes index.

ISBN: 9788131512319

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / PRM 2010

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