Mason, Ralph E.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. - 5th ed. - New York : Gregg Division, McGraw-Hill, c1995. - viii, 439 p. : ill. (some col.) ; 25 cm.
Includes bibliographies and index.
0026356015 0026356023
Marketing.
658.8 / MAM 1995
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. - 5th ed. - New York : Gregg Division, McGraw-Hill, c1995. - viii, 439 p. : ill. (some col.) ; 25 cm.
Includes bibliographies and index.
0026356015 0026356023
Marketing.
658.8 / MAM 1995