Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill, c2005. - xvi, 579 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
0072864877 0071111778 9780070601581 0070601585
Consumer behavior.
Marketing.
658.8 / PEC 2005
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill, c2005. - xvi, 579 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
0072864877 0071111778 9780070601581 0070601585
Consumer behavior.
Marketing.
658.8 / PEC 2005