Churchill, Gilbert A.
Marketing research : a South Asian perspective / Gilbert A. Churchill, Dawn Iacobucci and D. Israel. - 9th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xiii, 687 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9788131510193 8131510190
Marketing research.
658.83 / CHM 2009
Marketing research : a South Asian perspective / Gilbert A. Churchill, Dawn Iacobucci and D. Israel. - 9th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xiii, 687 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9788131510193 8131510190
Marketing research.
658.83 / CHM 2009