Smith, Jeanette, 1924-
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : John Wiley, c1996. - xii, 277 p. : ill. ; 24 cm. - Entrepreneur magazine small business series .
Includes index.
0471124397 (cloth : alk. paper) 0471124419 (pbk. : alk. paper)
Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
658.84 / SME 1996
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : John Wiley, c1996. - xii, 277 p. : ill. ; 24 cm. - Entrepreneur magazine small business series .
Includes index.
0471124397 (cloth : alk. paper) 0471124419 (pbk. : alk. paper)
Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
658.84 / SME 1996