Farese, Lois

Marketing essentials / Lois Farese; Grady Kimbrell and Carl Woloszyk. - 2nd ed. - New York : Glencoe McGraw-Hill, c1997. - xx, 620 p. : ill. ; 28+ cm.

Includes index.

0026406012 0026406020

658.8 / FAM 1997

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