Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed. - New Delhi : McGraw-Hill, c2013. - xliii, 1015 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing .
9781259026850 125902685
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA 2013
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed. - New Delhi : McGraw-Hill, c2013. - xliii, 1015 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing .
9781259026850 125902685
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA 2013