Keegan, Warren J.
Global marketing management / Warren J. Keegan & Naval K. Bhargava. - 7th ed. - New Delhi : Pearson, 2011. - xxiv, 670 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788131730911 987654321
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEG 2011
Global marketing management / Warren J. Keegan & Naval K. Bhargava. - 7th ed. - New Delhi : Pearson, 2011. - xxiv, 670 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788131730911 987654321
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEG 2011