Verma, Harsh V.
Services marketing : text and cases / Harsh V. Verma - 2nd ed. - New Delhi : Pearson, c2012. - xvi, 660 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9788131754474
Service industries--Marketing.
Customer services.
Marketing.
658.8 / VES 2012
Services marketing : text and cases / Harsh V. Verma - 2nd ed. - New Delhi : Pearson, c2012. - xvi, 660 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9788131754474
Service industries--Marketing.
Customer services.
Marketing.
658.8 / VES 2012