Grewal, Dhruv.
Marketing / Dhruv Grewal, Michael Levy. - 2nd ed. - New Delhi : Tata McGraw-Hill Education, c2010. - xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cm.
Includes bibliographical references (p. 625-656) and indexes.
9780071332750 0071332758
Marketing.
658.8 / GRM 2010
Marketing / Dhruv Grewal, Michael Levy. - 2nd ed. - New Delhi : Tata McGraw-Hill Education, c2010. - xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cm.
Includes bibliographical references (p. 625-656) and indexes.
9780071332750 0071332758
Marketing.
658.8 / GRM 2010