Czinkota, Michael R.
Marketing Management / Michael R. Czinkota, Masaaki Kotabe - 2nd ed. - New Delhi : Thomson, c2001. - xxv, 598 p. : ill. ; 27 cm.
Includes index.
9788131501177
658.8 / CZM 2001
Marketing Management / Michael R. Czinkota, Masaaki Kotabe - 2nd ed. - New Delhi : Thomson, c2001. - xxv, 598 p. : ill. ; 27 cm.
Includes index.
9788131501177
658.8 / CZM 2001