Ennew, Christine.
Financial services marketing : an international guide to principles and practices / Christine Ennew and Nigel Waite. - 2nd ed. - New York: Routledge, c2013. - xxii, 494 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780415521673 (hbk.) 9780415521680 (pbk.)
Financial services industry--Marketing.
332.10688 / ENF 2013
Financial services marketing : an international guide to principles and practices / Christine Ennew and Nigel Waite. - 2nd ed. - New York: Routledge, c2013. - xxii, 494 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780415521673 (hbk.) 9780415521680 (pbk.)
Financial services industry--Marketing.
332.10688 / ENF 2013