Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 4th ed. - India : Pearson Education, 2010. - xxxix, 753 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9788131728147
Export marketing.
Export marketing--Case studies.
658.8 / HOG 2010
Global marketing : a decision-oriented approach / Svend Hollensen. - 4th ed. - India : Pearson Education, 2010. - xxxix, 753 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9788131728147
Export marketing.
Export marketing--Case studies.
658.8 / HOG 2010