Luck, David Johnston.
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - India : PHI Learning, c1987. - xvii, 683 p. : ill. ; 23 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
9788120304840
Marketing research.
658.8 / LUM 1987
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - India : PHI Learning, c1987. - xvii, 683 p. : ill. ; 23 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
9788120304840
Marketing research.
658.8 / LUM 1987