The philosophy of branding : (Record no. 1498)

000 -LEADER
fixed length control field 01097cam a22003014a 4500
001 - CONTROL NUMBER
control field 1464
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120811132134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120811s2004 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003028084
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749441933
International Standard Book Number 9780749443238
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhEU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number BRP 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Braun, Thom,
Dates associated with a name 1953-
9 (RLIN) 4098
245 14 - TITLE STATEMENT
Title The philosophy of branding :
Remainder of title great philosophers think brands /
Statement of responsibility, etc Thom Braun.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
Name of publisher, distributor, etc Sterling, VA :
-- Kogan Page,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 192 p. ;
Dimensions 19 cm.
590 ## - LOCAL NOTE (RLIN)
Name of Cataloguer
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Philosophy.
9 (RLIN) 4099
Topical term or geographic name as entry element Business names
General subdivision Philosophy.
9 (RLIN) 4100
Topical term or geographic name as entry element Product management
General subdivision Philosophy.
9 (RLIN) 4101
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0414/2003028084.html
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0912/2003028084-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Not For Loan Eastern University Library Eastern University Library General Stacks 2012-01-17 paragon 420.00 658.8 BRP 2004 11666 2012-08-11 2012-08-11 Books

Last Updated on 27 November 2018
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