000 -LEADER |
fixed length control field |
00713mam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
4760 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhEU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151202150917.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
151202s2001 ii a 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978813131506547 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
IAI |
-- |
MLX |
-- |
OrLoB-B |
-- |
BD-DhEU |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
23 |
Item number |
SII 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sirgy, M. Joseph. |
245 10 - TITLE STATEMENT |
Title |
Integrated marketing communications : |
Statement of responsibility, etc |
Sirgy, M. Joseph. Don E. Schultz. |
Remainder of title |
astrategic approach / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Cengage Learning, |
Date of publication, distribution, etc |
c2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 218 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
590 ## - LOCAL NOTE (RLIN) |
Name of Cataloguer |
|
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Schultz, Don E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |