| 000 -LEADER |
|---|
| fixed length control field |
01019cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
229 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130724094517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s201 ii ab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131725979 |
|
|---|
| International Standard Book Number |
0131875523 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
CDX |
| -- |
BTCTA |
| -- |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
LOS 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H. |
| 9 (RLIN) |
2091 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
people, technology, strategy / |
| Statement of responsibility, etc |
Christopher Lovelock, Jochen Wirtz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 637 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
2092 |
|
|---|
| Topical term or geographic name as entry element |
Professions |
| General subdivision |
Marketing. |
| 9 (RLIN) |
2093 |
|
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
2094 |
|
|---|
| Topical term or geographic name as entry element |
Customer services |
| General subdivision |
Marketing. |
| 9 (RLIN) |
2095 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen. |
| 9 (RLIN) |
2096 |
|
|---|
| Personal name |
Chatterjee, Jayanta |
| 9 (RLIN) |
2097 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
