A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
By: Levine, Michael
.
Material type: 
BookPublisher: Hoboken, N.J. : J. Wiley, c2003Description: xi, 260 p. ; 24 cm.ISBN: 0471263664.Subject(s): Brand name products -- United States | Public relations -- United StatesDDC classification: 659.2 Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 659.2 LEB 2003 (Browse shelf) | Available | 08586 |
Includes bibliographical references (p. 253) and index.
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