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The brand mindset / Duane E. Knapp.

By: Knapp, Duane E.
Material type: materialTypeLabelBookPublisher: New Delhi: Tata McGraw Hill, c2000Description: xxiii, 277 p.: ill.; 23 cm.ISBN: 0070584842.Subject(s): BrandDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.8 KNB 2000 (Browse shelf) Not For Loan 11496

Includes bibliographical references and index.

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