Behind powerful brands : from strategy to campaign / John Philip Jones.
By: Jones, John Philip
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Material type: 
BookPublisher: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000Description: xii, 322 p. : ill. (some col.) ; 24 cm.ISBN: 0074636642; 9780074636640.Other title: Powerful brands.Subject(s): Advertising -- Brand name products -- IndiaDDC classification: 658.8 Summary: In the Indian context.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Eastern University Library General Stacks | 658.8 JOP 2000 (Browse shelf) | Not For Loan | 11495 |
Includes bibliographical references and index.
In the Indian context.
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