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Marketing communications management: concepts & theories, cases & practices / Paul Copley.

By: Copley, Paul.
Material type: materialTypeLabelBookPublisher: New Delhi : Elsevier, c2004Description: xii, 440 p. : ill. ; 26 cm.ISBN: 9788131207659; 813120765X.Subject(s): Marketing | CommunicationDDC classification: 658.4
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658.4 COM 2004 (Browse shelf) Not For Loan 11950
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658.4 CHB 1998 Boards at work : 658.4 CHC 1989 Critical incidents in management : 658.4 COC 2003 Corporate governance / 658.4 COM 2004 Marketing communications management: 658.4 COT 2007 The think factory : 658.4 COT 2007 The think factory : 658.4 COT 2007 The think factory :

Includes index.

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Last Updated on 27 November 2018
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