Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.Material type: BookPublisher: San Francisco, CA : Jossey-Bass, c2008Edition: 1st ed.Description: xxv, 222 p. : ill. ; 24 cm.ISBN: 9780470276877 .Subject(s): Creative ability in business | Organizational change | Corporations -- GrowthDDC classification: 658.4 Online resources: Publisher description | Table of contents only | Contributor biographical information
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Eastern University Library General Stacks||658.4 MAG 2008 (Browse shelf)||Available||10785|
|Books||Eastern University Library General Stacks||658.4 MAG 2008 (Browse shelf)||Not For Loan||10786|
Includes bibliographical references (p. 205-210) and index.
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.