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Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

By: Markides, Constantinos.
Material type: materialTypeLabelBookPublisher: San Francisco, CA : Jossey-Bass, c2008Edition: 1st ed.Description: xxv, 222 p. : ill. ; 24 cm.ISBN: 9780470276877 .Subject(s): Creative ability in business | Organizational change | Corporations -- GrowthDDC classification: 658.4 Online resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.4 MAG 2008 (Browse shelf) Available 10785
Books Books Eastern University Library
General Stacks
658.4 MAG 2008 (Browse shelf) Not For Loan 10786

Includes bibliographical references (p. 205-210) and index.

The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

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Last Updated on 27 November 2018
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