Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
By: Lehu, Jean-Marc
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Material type: 
BookPublisher: London ; Philadelphia : Kogan Page, 2006Description: xii, 252 p. : ill. ; 25 cm.ISBN: 0749445661; 9780749445669.Subject(s): Product management | Product life cycle | Branding (Marketing) -- ManagementDDC classification: 658.56 Online resources: Table of contents only | Publisher description | Contributor biographical information
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Eastern University Library General Stacks | 658.56 LEB 2006 (Browse shelf) | Available | 11929 | |
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Books
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Eastern University Library General Stacks | 658.56 LEB 2006 (Browse shelf) | Not For Loan | 11930 |
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| 658.5 WIP 2003 Process management : | 658.56 BAP 2003 Product strategy and management / | 658.56 LEB 2006 Brand rejuvenation : | 658.56 LEB 2006 Brand rejuvenation : | 658.7 ALS 1999 Introduction to supply chain management / | 658.7 ALS 1999 Introduction to supply chain management / | 658.7 ALS 1999 Introduction to supply chain management / |
Includes bibliographical references (p. [225]-234) and index.
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