Strategic brand management / Richard Elliott, Larry Percy.
By: Elliott, Richard H
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Contributor(s): Percy, Larry.
Material type: 
BookPublisher: Oxford ; New York : Oxford University Press, 2007Description: xiv, 265 p. : ill. ; 25 cm.ISBN: 0199260001; 9780199260003.Subject(s): Product management | Strategic planningDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
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Eastern University Library General Stacks | 658.8 ELS 2007 (Browse shelf) | Available | 14178 | |
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Eastern University Library General Stacks | 658.8 ELS 2007 (Browse shelf) | Not For Loan | 12163 |
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| 658.8 DUB 1990 Business etiquette and professionalism / | 658.8 EAC 2009 Consumer behaviour : | 658.8 ELS 2007 Strategic brand management / | 658.8 ELS 2007 Strategic brand management / | 658.8 ETM 1997 Marketing / | 658.8 ETM 1997 Marketing / | 658.8 ETM 1997 Marketing / |
Includes bibliographical references and index.
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