Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor.
By: Floor, Ko
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Material type: 
BookPublisher: London ; Philadelphia : Kogan Page, 2007Description: 360 p. : ill. ; 24 cm.ISBN: 9780749451684; 0749451684.Subject(s): House brands -- Marketing | Branding (Marketing) | Retail tradeDDC classification: 658.8 Online resources: Table of contents only | Publisher description | Contributor biographical information
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Eastern University Library General Stacks | 658.8 FLB 2007 (Browse shelf) | Not For Loan | 11931 | |
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Eastern University Library General Stacks | 658.8 FLB 2007 (Browse shelf) | Available | 11932 | |
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Books
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Eastern University Library General Stacks | 658.8 FLB 2007 (Browse shelf) | Available | 11488 |
Includes bibliographical references(p. 355-358).
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