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Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor.

By: Floor, Ko.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, 2007Description: 360 p. : ill. ; 24 cm.ISBN: 9780749451684; 0749451684.Subject(s): House brands -- Marketing | Branding (Marketing) | Retail tradeDDC classification: 658.8 Online resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
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658.8 FLB 2007 (Browse shelf) Not For Loan 11931
Books Books Eastern University Library
General Stacks
658.8 FLB 2007 (Browse shelf) Available 11932
Books Books Eastern University Library
General Stacks
658.8 FLB 2007 (Browse shelf) Available 11488

Includes bibliographical references(p. 355-358).

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Last Updated on 27 November 2018
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