Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
By: Etzel, Michael J
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Contributor(s): Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing.
Material type: 
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1997Edition: 11th ed.Description: 1 v. (various pagings) : col. ill. ; 24 cm.ISBN: 0070189544 .Subject(s): MarketingDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 ETM 1997 (Browse shelf) | Available | 10746 | ||
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Eastern University Library General Stacks | 658.8 ETM 1997 (Browse shelf) | Available | 04401 | ||
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Eastern University Library General Stacks | 658.8 ETM 1997 (Browse shelf) | Available | 04402 | ||
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Eastern University Library General Stacks | 658.8 ETM 1997 (Browse shelf) | Available | 04403 | ||
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Eastern University Library General Stacks | 658.8 ETM 1997 (Browse shelf) | Available | Permanent Campus library | 04404 | |
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Eastern University Library General Stacks | 658.8 ETM 1997 (Browse shelf) | Available | 04902 |
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
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