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Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.

By: Adamson, Allen P.
Material type: materialTypeLabelBookPublisher: New York : Palgrave Macmillan, 2006Edition: 1st ed.Description: xxv, 230 p. : ill. ; 25 cm.ISBN: 1403974055; 9781403974051.Other title: Brand simple.Subject(s): Brand name products -- Philosophy | Brand name products -- Planning | Business names -- PhilosophyDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
658.8 ADB 2006 (Browse shelf) Available 11503

Includes index.

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Last Updated on 27 November 2018
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