Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.Material type: BookPublisher: New York : Business Plus, 2008Edition: 1st ed.Description: viii, 261 p. ; 24 cm.ISBN: 9780446178013 ; 0446178012 .Subject(s): Branding (Marketing) | Consumer behavior | Information behavior | Internet searching | Business enterprises -- Computer network resourcesDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Eastern University Library General Stacks||658.8 BAB 2008 (Browse shelf)||Not For Loan||11494|
Includes bibliographical references (p. 243-252) and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.