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International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: New York : Irwin McGraw-Hill, c2002Edition: 11th ed.Description: xxv, 694 p. : ill. ; 29 cm.ISBN: 0072398841 ; 0071123121.Subject(s): Export marketing | International business enterprisesDDC classification: 658.848
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.848 CAI 2002 (Browse shelf) Not For Loan 03888

Includes bibliographical references and indexes.

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