Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.
By: Mack, Benjamin
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Material type: 
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2007Description: xiii, 242 p. : ill. ; 23 cm.ISBN: 0470055766 ; 9780470055762 .Subject(s): Product management | MarketingDDC classification: 658.5 Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.5 MAT 2007 (Browse shelf) | Available | 10081 |
Includes index.
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