Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
By: De Chernatony, Leslie
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Contributor(s): McDonald, Malcolm.
Material type: 
BookPublisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Edition: 3rd ed.Description: xvii, 467 p. : ill. ; 24 cm.ISBN: 0750659807; 9788131204351; 8131204359.Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.8 Online resources: Table of contents only | Publisher description
| Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 CHC (Browse shelf) | Not For Loan | 10744 |
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| 658.8 CAI 2005 International marketing / | 658.8 CAS 2009 The silent salesmen : | 658.8 CAS 2009 The silent salesmen : | 658.8 CHC Creating powerful brands in consumer, service and industrial markets / | 658.8 CHF 2006 From Brand Vision to Brand Evaluation : | 658.8 CLB 2004 Brands and branding / | 658.8 COS 1991 Sales management : |
Includes bibliographical references and index.
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