Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
By: Lilien, Gary L
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Contributor(s): Kotler, Philip | Moorthy, K. Sridhar.
Material type: 
BookPublisher: New York. : Prentice-Hall, c1992Description: xv, 803 p. : ill. ; 25 cm.ISBN: 9788120314757.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 LIM 1992 (Browse shelf) | Available | 11486 | |
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Books
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Eastern University Library General Stacks | 658.8 LIM 1992 (Browse shelf) | Available | 11487 |
Includes bibliographical references (p. 715-776) and indexes..
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