Marketing practices in developing economy : cases from South Asia / Ruby Roy Dholakia ; Sayed Ferha Anwart and Khalid Hasan.
By: Dholakia, Ruby Roy
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Contributor(s): Anwar, Sayed Ferhat | Hasan, Khalid.
Material type: 
BookPublisher: New Delhi : PHI Learning, c2009Description: xix, 308 p. : ill. ; 24 cm.ISBN: 9788120337824.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 DHM 2009 (Browse shelf) | Available | 09326 | |
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Books
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Eastern University Library Fiction | 658.8 DHM 2009 (Browse shelf) | Not For Loan | 09325 |
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| 658.8 CZI 2013 International marketing / | 658.8 CZM 2001 Marketing Management / | 658.8 DAB 2001 Brand warfare : | 658.8 DHM 2009 Marketing practices in developing economy : | 658.8 DUB 1990 Business etiquette and professionalism / | 658.8 EAC 2009 Consumer behaviour : | 658.8 ELS 2007 Strategic brand management / |
Includes bibliographical references.
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