Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D
.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, 2005Edition: 2004-05 ed.Description: xli, 793 [22] p. : col. ill. ; 28 cm.ISBN: 0072864710.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 PEA 2005 (Browse shelf) | 1 | Not For Loan | 08494 | |
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Books
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Eastern University Library General Stacks | 658.8 PEB 2005 (Browse shelf) | 2 | Available | 08495 |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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