Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D
.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: 
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c1999Edition: 13th ed.Description: xxiv, 791, 31 p. : ill. ; 29 cm.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Eastern University Library General Stacks | 658.8 PEB 1999 (Browse shelf) | Not For Loan | 03946 |
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
There are no comments for this item.