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Principles of marketing: Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque a South Asian perspective /

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.) | Agnihotri, Prafulla Y | Haque, Ehsan ul.
Material type: materialTypeLabelBookPublisher: Delhi : Prentice Hall, c2010Edition: 13th ed.Description: xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.ISBN: 9788131731017.Subject(s): MarketingDDC classification: 658.8
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Includes bibliographical references (p. R1-R26) and indexes.

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