Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D
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Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2002Edition: 14th ed.Description: xxxii, 815 [28] p. : col. ill., maps ; 28 cm.ISBN: 0072409479 ; 0071121102 .Subject(s): Marketing -- ManagementDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Available | Permanent Campus Library | 04419 | |
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Available | Permanent Campus Library | 05703 | |
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Available | Permanent Campus library | 05706 | |
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Available | 05709 | ||
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Available | 05710 | ||
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Available | 05711 | ||
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Available | Permanent Campus library | 05712 | |
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf) | Checked out to Md. Atikuzzaman Limon (200013) Not For Loan | 03/06/2022 | 01900 |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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