The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
By: Du Plessis, Erik
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Material type: 
BookPublisher: London ; Philadelphia : Kogan Page, c2011Description: xvii, 251 p. : ill. ; 25 cm.ISBN: 9780749461256; 074946125X; 9780749462987 ; 0749462981 .Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing)DDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Eastern University Library General Stacks | 658.8 PLB 2011 (Browse shelf) | Not For Loan | 11501 |
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| 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PLB 2011 The branded mind : | 658.8 PRM 2010 Marketing: | 658.8 PRM 2012 Marketing management : | 658.8 PRM 2012 Marketing management : |
Includes bibliographical references (p. [245]-246) and index.
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