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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c2000Edition: 8th ed.Description: xviii, 318 p. : ill. ; 24 cm.ISBN: 0073661511 .Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.8 PEP 2000 (Browse shelf) Not For Loan 00944
Books Books Eastern University Library
General Stacks
658.8 PEP 2000 (Browse shelf) Available 00945

Includes bibliographical references and index.

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