Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
By: Trout, Jack
.
Contributor(s): Rivkin, Steve.
Material type: 
BookPublisher: New Delhi: Tata McGraw-Hill, c2010Description: iv, 217 p. ; 22 cm.ISBN: 9780071635592 ; 0071635599; 9780070700482; 0070700486.Subject(s): Positioning (Advertising) | Competition | Strategic planning | MarketingDDC classification: 658.8 Summary: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11644 | |
|
Books
|
Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11645 | |
|
Books
|
Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11493 |
Browsing Eastern University Library Shelves , Shelving location: General Stacks Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 THM 2004 The manager : | 658.8 TOR 2003 Retail / | 658.8 TRR 2010 Repositioning : | 658.8 TRR 2010 Repositioning : | 658.8 TRR 2010 Repositioning : | 658.8 TRS 2008 In search of the obvious : | 658.8 TRS 2008 In search of the obvious : |
Includes index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
There are no comments for this item.