Marketing management : analysis, planning, implementation, and control / Philip Kotler.
By: Kotler, Philip
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Material type: 
BookPublisher: New Delhi : Prentice-Hall, c1994Edition: 8th ed.Description: xxix, 801 p. : ill. ; 26 cm.ISBN: 8120308778.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 KOM 1994 (Browse shelf) | Not For Loan | 00738 |
Includes bibliographical references and indexes.
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